CEO of Social, Ricardo Onofre takes part in the episode 'The reinvention that led to Full Commerce' of the Quarto Ato Podcast
In episode 183 of the Quarto Ato podcast, Ricardo Onofre (CEO of Social Digital Commerce) shares his experience in foreign trade and how he migrated to the Full Commerce sector together with Social's partner, co-founder and CGO, Diogo Olher.
The growth of the publishing market and its contribution to e-commerce
The publishing market has experienced significant growth in recent years. The arrival of TikTok in Brazil boosted this movement, as young users of the app began to publish videos on various topics, including books. Terms such as "booktokers" and "bookinfluencers" have become commonplace, referring to influencers and celebrities who dedicate their content to the literary world. This influence has stimulated interest in reading among young people and opened up new opportunities for authors and publishers to connect directly with their target audience. Generation Z plays a key role in various market sectors today. Young people, who spend more time on the app, consume the content and take the opportunity to influence their friends to also start consuming and engaging with the same content. As a result, "trends" are launched, which are the trends of the moment and are a huge hit both inside and outside the app, generating more purchases and demand for the products that this generation consumes, leading to sales in various sectors, including e-commerce. As a result, the publishing market has expanded considerably, leading publishers to increase their sales and invest in e-commerce to better serve their customers and satisfy consumer demands. In 2023, the turnover of the publishing market in Brazil was approximately R$2.52 billion, with around 54.4 million books sold, registering a slight drop of 0.78% compared to 2022. In the e-commerce sector, turnover in 2023 reached R$186 billion, according to data from the E-commerce Brasil portal. Although the specific data on the publishing market's e-commerce turnover is not detailed separately, it is clear that the sale of books contributes significantly to the total profits in this segment. One example of lucrative turnover in the book market within e-commerce took place during Black Friday 2022. The publisher Darkside, a specialist in the Dark book segment (true crime, suspense, horror, comics and fantasy), adopted a strategy with Social Digital Commerce and played a key role in the management, logistics and sales strategy during this period, developed through the Digital Management hub. The result was more than 10,000 books sold that were delivered over four days of Black Friday, a historic milestone for literature. Black Friday 2023 was also an example of rich sales, where the brand exceeded more than 10,000 orders, totaling 38,000 items sold during the entire month. As a result, it is possible to foresee increasing growth in the publishing market, with publishers and bookstores investing more and more in e-commerce to boost sales and provide a differentiated and satisfying customer journey.
B2B, B2C, B2B2C and B2E: business models with digital solutions from Social Digital Commerce
The world of online shopping has different business models. Each one is associated with what the public and companies are looking for, valuing a safe, assertive shopping experience that builds customer loyalty. A business model serves to identify and solve companies' problems, with the aim of increasing profits, gaining scale and/or reducing costs. Social Digital Commerce, a Fullcommerce company, offers its clients various business models, such as B2B, B2C, B2B2C and B2E. Find out the main differences between them: Having been on the market for seven years, Social Digital Commerce enables its clients to take advantage of the business models mentioned above, with the difference of customizing each of these models, which are allocated within the company's four business hubs.
Darkside and Social Digital Commerce: strategic partnership and management resulted in increased sales on Black Friday 2022
With more than 10,000 products sold over four days, specific actions for the date allow the publisher to expand. One of the most important dates in e-commerce is Black Friday and Social Digital Commerce plays a key role in the management, logistics and sales strategy during this period. In 2022, the partnership between Darkside and Social resulted in more than 10,000 orders, which were delivered during four days of Black Friday, due to the strategic planning of setting up a publisher's library in Social's Distribution Center, in the municipality of Itapevi, in São Paulo. With the aim of providing customers with a versatile shopping experience, Darkside is an innovator when it comes to online stores and prioritizes good service from the initial process through to delivery. This innovation is the result of personalized work in partnership with Social, where management, logistics and delivery were essential to the publisher's success on Black Friday. A few key points stand out in this process: logistics management and adequate transportation, which enabled the publisher to expand significantly. And, the inclusion of special actions for the date, such as: limited editions and exclusive packages of copies of Darkside's dark literature. Exceeding expectations, Darkside's Black Friday 2022 - in partnership with Social - was a success due to the two companies' commitment to providing customers with an agile, safe and reliable experience, as well as customized sales strategies for the occasion. Customer satisfaction strengthens the publisher's reputation and gives even more credibility to the importance of having a management that is committed to offering customers a unique shopping experience. Follow our networks or get in touch:
Sales success with new Botafogo Store
Botafogo Store, the result of collaboration with Social Unlimited Digital Commerce, increases convenience for fans and registers phenomenal sales in record time. At the end of July, Social Unlimited Digital Commerce took part in the launch of the new Botafogo Store, in conjunction with Botafogo de Futebol e Regatas. Through this innovative partnership, Social will provide complete Full Commerce solutions to the club, providing an enhanced shopping experience for its supporters and fans. The Botafogo Store was launched on a Thursday (27/07) and in just 13 minutes more than a thousand sales were made and 2 hours after the launch, more than 5 thousand orders had already been placed. Social's delivery operation and logistics for Rio de Janeiro and all of Brazil were essential for many fans to debut the new Glorioso shirt on Sunday (30/07) at the Botafogo vs Coritiba match. There are several reasons that contributed to the success of the launch: Social's impeccable work on the design of the new store and the logistics operation; the joint launch of Botafogo's website and new shirts and the club's excellent moment in the Brazilian Championship (1st place). The partnership between Social and Botafogo represents a joining of forces between two institutions committed to excellence in their respective fields. While Social Unlimited Digital Commerce is recognized for its ability to offer complete, comprehensive and innovative solutions to boost online sales success, Botafogo is one of Brazil's most traditional soccer clubs, with a passionate and engaged fan base. In the Botafogo Store project, Social provides Botafogo with a complete, integrated and personalized online store, ranging from modern and attractive design, product registration and commercial and operational management to the integration of advanced payment and logistics systems. In addition, the partnership also encompasses digital marketing strategies and data analysis to boost sales growth and improve the relationship with fans. The main purpose of this partnership is to provide Botafogo fans with a comprehensive, practical and safe purchasing experience for official club products. This will allow them to purchase items in an agile and uncomplicated way, directly through their electronic devices, from the comfort of wherever they are. "We are excited about this partnership with Botafogo, a club with tradition and a passionate fan base. Our team is dedicated to providing end-to-end solutions that will enable Botafogo to achieve exceptional results in its e-commerce operations. Together, we hope to create a unique experience for Glorioso fans," celebrated Ricardo Onofre, CEO of Social Unlimited Digital Commerce. The partnership is seen as an important step for Botafogo on its journey towards modernizing and improving its sales channels, as well as strengthening the connection with its fan base. "We are very excited about this launch and our new partner who will operate our e-commerce. Botafogo has been working tirelessly to bring the best experience to fans, and with this launch we are prioritizing our greatest asset, which is our fans. This new partner already has great brands from different segments and we are sure that they are the ideal ones to serve our fans in the best way. It will be a historic launch," says Pedro Souto, Botafogo's marketing manager. This is just the start of a successful partnership! According to Botafogo, the partnership symbolizes a historic agreement between two major brands, offering innovation, quality and new technology to the club's uniforms. The Glorioso expect to reach 150,000 shirts sold in one year. With the success of this launch, Social and Botafogo are already looking to the future, with the implementation of the Botafogo Store in Europe and the United States. This way, Botafogo fans around the world will be able to access the products in the new store, with all the project's operations carried out by Social, at its headquarters in Lisbon, Portugal and Orlando, USA. Follow our networks or get in touch:
Podcast Entre Amigos - E-commerce Brasil and Social Unlimited Digital Commerce | The challenge of Flagships in times of Marketplace.
With the massive penetration of Marketplaces in digital shopping, Flagship stores have been struggling to maintain their relevance in the market. In today's episode, we'll discuss which strategies can be used to build public loyalty and boost your store sales. 1) For what reasons should companies consider implementing flagships? 2) What do you think is the reason why people choose to shop on Marketplaces rather than Flagships? 3) What strategies can flagships use to attract the public and overcome the public's preference for Marketplaces? 4) What kind of role can offline stores play in building loyalty and how can they use these spaces to promote their online stores? 5) What can flagships do better than marketplaces to attract consumers? Enjoy the moment and play the podcast episode now, directly on Spotify! Names of the participants:Henrique Tardeli - Marketing Director - Social Unlimited Digital Commerce Rafael Scaramucci - Country Manager - Social Unlimited Digital Commerce Douglas Araújo - Head of E-commerce - Social Unlimited Digital Commerce Alexandre Ieva - Host - E-Commerce Brasil Follow our networks or get in touch:
